Identify a
useful problem.
Begin with a concrete job someone needs to do. Understand what gets in the way and what a useful result would look like. The product should have a reason to exist before it has a long feature list.
How we build our products
Make it useful.
Make it work.
Make it better.
AI is part of the work. Human product judgment gives it direction. We build our own products through focused versions, visible review, and continued iteration.
Identify a
Shape a focused
first version.
Choose the smallest coherent version of the idea. Decide what belongs, what can wait, and what must be checked. A clear scope gives both people and specialist agents a useful boundary for the work.
Build it.
Then review it.
Use specialist agents where they help with design, engineering, testing, or operations. Inspect the resulting software, check its behavior, and use human judgment to decide whether the product is ready for the next step.
Ship and
keep improving.
Put a useful version into the world when it is ready. Pay attention to feedback and actual behavior, then use what we learn to shape the next release. Small improvements are part of building the product.
What holds the process together
Judgment.
Specialization.
Working evidence.
People set direction.
Product choices, tradeoffs, and acceptance require human judgment. We remain responsible for what we choose to build.
Agents have a clear job.
Specialized responsibilities and deliberate handoffs help structure AI-assisted work. Review stays part of the process.
Software must be inspectable.
A description of a capability is a starting point. We look for working behavior that can be previewed, checked, and improved.
In practice
Our products
are the work.
Lobster Agents explores coordinated development through specialist AI roles and review gates. SiteDino focuses on the everyday workflow of creating and managing websites.
This is how we develop our own products. Each has a distinct purpose, and each gives us concrete work to review and keep improving.
A useful conversation starts here.
Talk to us about a product, share feedback, or explore a partnership.